A Genre-Based Analysis of Classified Advertisements in Pakistani English Newspapers

The current study analyzing the genre of classified advertisement in Pakistani English Newspapers explains how ads actually achieve objectives selling and buying. also supports linguistic features are arranged to persuade buyers. Move-structure for sales promotion letters Bhatia (1993) has been adapted analyses a corpus 1008 newspapers. advertisements represent three moves; out them, only Move 3 is optional. structural interpretation text ensures communicative purpose texts. use (100 Percent)of adjectives, intensifiers, nominal, imperatives, nouns by nominative objective cases digits represented as most common feature. But 10.41 Percent pronouns 'you' or 'your’ indicates that serve medium provide information portals potential customers. Cook (1992) claims reason/s.The can be source literature field research on pedagogical material ESP.